Uefa has signed a groundbreaking rights deal for the Women’s Champions League that will mean the competition is streamed live for free around the world for the next four years.
The global sports platform Dazn has been awarded the newly centralised rights for the group stage onwards and has entered into a partnership with YouTube to ensure the competition will be freely available to watch around the world, excluding the Middle East, north Africa and China, where they have rights to clips and highlights, for the first time.
For the first two seasons all 61 games will be available to watch on Dazn and for free on a new dedicated Dazn Women’s Champions League YouTube channel. For the 2023-25 seasons all 61 games will be shown by Dazn and 19 will be available for free on YouTube.
Lyon’s Ada Hegerberg, the all-time Women’s Champions League top-scorer, applauded the deal. “We are finally being given something we’ve asked for for a long time,” the Norwegian forward said. “It’s about time women’s football got this kind of exposure!
“For years, people have struggled to have access to our games, wherever they were living. Now, they have the unique opportunity to watch all over the world if they’d like to. The game is opening up to millions, potentially billions, which is unprecedented.”
Uefa’s head of women’s football, Nadine Kessler, said: “Such visibility changes everything, as the best female players and best women’s teams in the world can inspire more young girls and boys to fall in love with this sport. Together we are all bringing women’s football to the world and everyone who will tune in will truly make a difference to something bigger.”
The agreement is one of the largest broadcast deals in women’s club football history and to announce the deal Dazn released a short video directed by the multi-award winner Alyssa Boni and with the voiceover by the British rapper Flohio called We All Rise With More Eyes, which aims to highlight the huge impact the increased visibility will bring to women’s football.
“Dazn is thrilled to be the new global broadcaster for Uefa Women’s Champions League,” said Dazn Group’s co-chief executive James Ruston. “Dazn was founded with a vision of making premium sports more accessible, and what’s more accessible than centralised rights for the first time and all matches free on YouTube?
“Overnight, this will make the best women’s football easier to watch around the world. Along the way, we look forward to elevating live broadcast production, extending existing Dazn content franchises and unveiling new shows that showcase the breadth and brilliance of women’s football.”